Design matters. If you want to have a good laugh see the top 15 worst logos on businessinsider.com
The 15 Worst Corporate Logo Fails
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…and the top 10 best cxompany logos redesigns here:
The 10 Best Corporate Logo Changes Of 2013
Most of the redesigned logos are strongly simplified – and more clear - that´s my personal understanding of the current trend.
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…or – interesting the Google/Motorola redesign:
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…or Dow Jones – IMHO the integrated curve is clever.
Thanks businessinsider.com for the nice blogposts with the worst and the best company logo samples!
You get the idea and see the importance of a good logo…